Summary. Reprint: RF. The author, whose biography of Steve Jobs was an instant best seller after the Apple CEO’s death in October , sets out here to correct what he perceives as an undue 1 day ago · Steve jobs value of life essay, easy rhetorical analysis essay topics. Euro disneyland case study analysis, essay on earth day, essay on advantages and disadvantages of mobile phones wikipedia. Statistics importance essay, claim of fact essay meaning, introduction to economics case study credit hedge fund case study, dare essay google docs Aug 28, · When Steve Jobs resigned as Apple CEO in August , it marked the end of an epic year burst of creative and commercial energy. Jobs' successor, Tim Cook, was a
Steve Jobs' Most Magical Feat Took a Decade to Reveal Itself
Subscriber Account active since. It is human nature to have vivid memories of where you were when history happens. An earlier generation recited their whereabouts the moment John F. Kennedy was shot. I recall exactly what I was doing when the Challenger exploded chatting with my college roommate and when news of Michael Jackson's death flashed on TV having drinks with colleagues in Manhattan. And I can pinpoint my location on Aug. The world-famous entrepreneur was to be replaced by the still-not-particularly-well-known Apple operations chief, Tim Cook, whom I had profiled in Fortune three years earlier.
Ten years ago this week I was at a playground with my daughter on vacation at the Jersey Shore, and so the best I could manage was a cell-phone interview. Fox wanted me to address the uncomfortable question on everyone's mind, then and for years to come: Could Apple survive without its singular leader?
Jobs had been ill for a while, and he died less than two months later. The widespread assumption that Cook didn't stand a chance would dog the new CEO for years. The doubts about Cook were justified. He had none of the Jobsian qualities that made Apple one of the greatest business successes of our lifetimes. Where Jobs was a creative genius, Cook was a technocrat.
Jobs studied fonts, personally reviewed ad copy, and broke the rules of business, essay on steve jobs life. Cook was an industrial engineering essay on steve jobs life with an MBA who'd spent years refining Apple's supply chain. I had a pressing professional reason for wrestling with this question. When Jobs died I was in the final throes of writing a book about Apple. It was to be an explanation of the culture and business processes Jobs had put in place during his second reign at the pioneering computer company, beginning in Essay on steve jobs life book editor was leaning hard on me to make a call.
Yes or no: Would Apple decline under Cook? I sought out clear-eyed opinions from people I respected, essay on steve jobs life. I interviewed Jack Welch, the retired General Electric CEO, who had known Jobs.
He was emphatic that Apple's best days were behind it. And yet one of my conclusions from my reporting was that Jobs wanted it both ways, essay on steve jobs life. He liked being thought of as the all-knowing decisionmaker. But he also took great pride in the systems he had put in place that made Apple hum. So I came up with an artful dodge. Under Cook, if he lasted as CEO, essay on steve jobs life, Apple would no longer be "insanely great" — one of Jobs's stock phrases to describe Apple's products — but instead would become merely great.
Even had Jobs lived, I argued, Apple wouldn't have had another 15 years like the previous decade and a half, an explosively and uniquely innovative period. This burst of creative and commercial energy, after all, saw the introduction of the iMac, essay on steve jobs life, the iPhone, and the iPad.
But if the culture held up reasonably well, Apple would be fine on the strength of these products. Members of the cult of Jobs were generally disdainful of my conclusion. George Colony, the CEO of tech-industry researcher Forrester, published an essay predicting Apple would now go the way of Sony, which declined when its charismatic leader passed from the scene.
Already Apple was flagging. Siri was embarrassing in its mediocrity. Apple Maps were worse. The conventional wisdom at the time was that once Apple released the products in the pipeline while Jobs was alive, it would cease to be either exciting or outlandishly successful. It would, in short, be just another company. So how has Cook done? Simply put, better than everyone expected. While the iPad has faded, the iPhone charges along. It's true that Apple hasn't been the innovative machine it once was.
Its neatest hits—the Apple Watch, AirPods—have been modest relative to their industry-defining predecessors. But as a businessman, Cook has lived up to his billing. He made Apple slightly more open to the rest of the world, while generally retaining its cult-like secrecy. Once a wooden speaker and internally focused executive, he has transformed himself into an able spokesman and adroit political operator, essay on steve jobs life.
His handling of Donald Trumpfor instance, will be studied for years as a case study of how a CEO who presumably has a certain set of political beliefs holds his nose and engages with a repugnant government official for the good of his company. For clarity, I'm neither praising nor condemning Cook for his dance with Trump. I'm saying Apple repeatedly escaped the worst of Trump's wrath under Cook's watch.
Those who doubted Cook mostly have conceded defeat. I was a doubter, but he was the perfect leader at a bad moment. Half the CEOs would have messed that up. The doubts essay on steve jobs life never evaporate completely. And 14 years after its introduction, Apple still has no successor breakout product to the iPhone. With sales of phones still accounting for half of Apple's revenue, the iPhone remains the Jobs-blessed sun around which all Apple products orbit.
Apple today is no longer insanely great. And Tim Cook is no Steve Jobs. But Apple is the world's most valuable company, and that happened under Cook's extended watch. A decade of success is no fluke. Adam Lashinsky is an Insider contributor and former executive editor at Fortune magazine, where he spent 19 years. He is the author of two books: " Inside Apple " about Apple and " Wild Ride " about Uber.
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Log out. US Markets Loading H M S In the news. HOMEPAGE Essay on steve jobs life Subscribe. Adam Lashinsky. When Steve Jobs resigned as Apple CEO in Augustit marked the end of an epic year burst of creative and commercial energy.
Jobs' successor, Tim Cook, essay on steve jobs life, was a skilled essay on steve jobs life with no evidence of product vision. Even the most bullish Apple fans would not have imagined what's happened since Cook took over. Sign up for notifications from Insider! Stay up to date with what you want to know. Additional comments. Email optional. Receive a selection of our best stories daily based on your reading preferences.
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Steve Jobs Biography - Apple Founder - Success Story - Digital Revolution - Startup Stories
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Sep 21, · Social media users have been sharing an essay about wealth and the meaning of life and claiming that it was the last words of the late Steve Jobs Sep 03, · Nevertheless, Jobs’ goal is to persuade the graduates to act and find the things that they love to do, and the focus on the logos is observed in the stories’ concluding sentences when Jobs provides the logical argument: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe 1 day ago · Short essay on if sun will not rise hostel life words on Essay case study on apple inc thesis generator for informative essay discursive essay on meaningful life essaypro number. Essay about job performance, good word choices for essays. Organizing in a essay best conclusion for bullying essay william noted critic and essayist of the 19th century
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