Aug 10, · Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of the fundamentals of marketing strategy Apple Inc. plan to build brand loyalty in customers. The mission in Apple Store is to educate and build loyalty in customers. Apple Inc. believed that educates customers are important to build customer loyalty. Therefore, free workshops are offered to people with different level of experience to know more about their new Apple products A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works
Apple SWOT Analysis - Research-Methodology
Market segmentation is the identification of different portions of a market to satisfy the needs of all the potential customers. Market segmentation allows a company to drive complete, unified solutions that are in agreement with customer outreach, messaging and channel strategies for supporting and selling to customers. Different customers have different needs, and thus, one cannot satisfy them all by treating them alike. Customers need to be treated according to other specific needs.
A good example is the older generation and the youth. Both of these groups have different needs and aspiration and satisfying them requires different approaches and products. However, Apple is very apple brand loyalty dissertation not only in products development but also in market segmentation. Apple Inc understands the need for market segmentation and thus operates in different market segments. Apple Inc applies the strategy of studying the market and then targeting specific user experiences.
The company then builds a product around the experience accordingly. There are two types of market segmentation. These include Psychographic and behavioral segmentation, apple brand loyalty dissertation. Psychographic segmentation is the grouping of customers as per their lifestyle. Interests, activities, and opinions are a good way of measuring lifestyle. Some of the variables in this segmentation method include usage rate, brand loyalty, sought benefits, readiness to buy, and user status.
For different segments to be practical, they must be accessible, identifiable, substantial, unique, and durable. The market segmentation of apples includes demographical bases, geographical bases, behavior bases and psychographic bases. The demographic market segmentation of Apple is successful in that the company develops products based on lifecycle, age, and occupation of the customers. A good example is a PC with more games for kids and a PC with latest software and features for professionals.
In addition, the younger generation is more into fun as compared to the older generation. Another market segment is based on geographical areas. Apple has established itself all over the world. Apple Inc has retailed stores in 45 states out of the 50 states in the United States of America.
It also has stores in more than 18 countries all over the world. In recent times, the company has chosen to apply a vertical growth strategy.
In addition, the company is also selling its products through third parties through the Internet, websites, iTunes and other online stores. Through such methods, the company can reach many customers and also expand its market. The other market segment is based on behaviors of the customers. These behaviors include usage, attitudes, product knowledge and responses. Through advertising, Apple Inc provides enough product knowledge to the customers.
Advertising is done on search apple brand loyalty dissertation, mass media, and social media. In addition, the company has created a strong brand image. Using the brand image, the company continuously innovate new products and ideas that attract more customers.
The psychographic market segment is another segment that the company competes in. the company is successful in this segment in that it develops products based on the customers lifestyle. A good example is the Mac book meant for the younger generation.
It is very compatible with the aspiring and fun-loving youths. The products come in different colors for those who like fancy colors. The good brand image of the company also adds value to the products and services. In all the market segments, Apple Inc apple brand loyalty dissertation managed to remain competitive over the years. Apple Inc understands that people have different needs and thus cannot be handled using the same methods, apple brand loyalty dissertation.
A specific need calls for a specific method. Its marketing strategies including pricing and segmentation are also strategic in the competitiveness of the company, apple brand loyalty dissertation. Al-Refaie, A.
Market Segmentation and Conjoint Analysis for Apple Family Design. World Academy of Science, apple brand loyalty dissertation, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering10 4 Do you need high quality Custom Essay Writing Services? Market Segmentation of Apple Inc Home Marketing Market Segmentation of Apple Inc.
Market Segmentation of Apple Inc Published by James Taylor. References Al-Refaie, A. Wedel, M. Market Segmentation. Boston, MA: Springer US.
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, time: 8:25Market Segmentation of Apple Inc - Essay Typing
Apple Inc. plan to build brand loyalty in customers. The mission in Apple Store is to educate and build loyalty in customers. Apple Inc. believed that educates customers are important to build customer loyalty. Therefore, free workshops are offered to people with different level of experience to know more about their new Apple products Feb 17, · Figure 1 Apple Inc. net profit margin chart. 4. Apple is the world’s largest IT company by revenue. In , the multinational technology company generated net sales of more than USD , 51 billions with a total gross margin of USD ,97 billions. The iPhone maker has USD 90,00 billion more cash than blogger.com has a strong financial base to engage in The answer is simple: brand loyalty is an integral part of a successful sales strategy and cannot be neglected. Expanding consumer base is a good long-term goal but not a valid alternative to managing your core customers, since only the latter ones guarantee that your company stays afloat month to month
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